I would say in the past year or two there have been some pretty fantastic ploys to promotionally raise the profile of your band; see: Radiohead, the advent of the free album stream a week prior to release, live webcasting of concerts etc. etc.
Okkervil River brings a new dog to the fight, with a live concert webcast of their upcoming album, I Am Very Far performed live, front to back. Pretty cool, huh?
Check it out today (April 27th) @ 7 pm ET thanks to NPR Music - here.
I Am Very Far drops May 10, via JAGJAGUWAR and you can pre-order a whole array of album formats at the bands website.
Enjoy!
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